Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO
Binding: Kindle Edition
Dewey Decimal Number: 005.276
Edition: Pap/Pas
Format: Kindle Book
Label: Wrox
Manufacturer: Wrox
Number Of Items: 1
Number Of Pages: 410
Publication Date: August 23, 2007
Publisher: Wrox
Release Date: August 23, 2007
Studio: Wrox
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Editorial Review:
Product Description:
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.
What you will learn from this book
- Understand the criteria that influence search engine rankings
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Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET -
Use HTTP Headers to properly indicate the status of web documents -
Create optimized content and cope with duplicate content effectively -
Avoid being the victim of black hat SEO techniques -
Understand and implement geo-targeting and cloaking -
Use site maps effectively—for users as well as search engines -
SEO enhancements that can easily be applied to an existing web site -
Build a search engine–friendly e-commerce catalog
Who this book is for
This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Enhance Your Knowledge
Advance Your Career
Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Average Rating: 
Rating:  -
this book is great. it was easy to understand and read. it's practical, teh techniques are described and explained in ways which can be adopted easily.
I am very glad I read it while in the design phase rather than after the site would have been implemented without any Search Engine Optimization.
Rating: -
Every professional web developer at some point of time has to confront the ruthless reality - SEO. There are variety of reasons of why it is happening but the most common one is that customers don't just need greatly functional websites; they need greatly findable ("spiderable" is industry term) websites along with great functionality.
So whoever hoped to stick to cozy world of coding are pushed out from zone of comfort. SEO can be interesting, even exciting sometimes, but never cozy. ... Read More
Rating: -
Offers a great overview of SEO strategies for the professional .NET programmer. Very happy with the purchase.
Rating:  -
Do not buy this book. It not only contains many invalid web references (gee, anyone can write a book that references URLs on a topic) but is severely dated in terms of the Helicon ISAPI_Rewrite section. You're better off performing web research on the topic. Save your money!!!
Rating: -
[...]
Ok, so this is the second book I've got from Wrox for reviewing (and yes, I did enjoy it much more than the first). SEO is one of those things that most developers end up forgetting when building ASP.NET pages Unfortunately, that might cost you a lot. This books presents several principles and ideas that will help you improve your site's indexing. The structure is clean and the content is good.
Now, the bad things: I didn't really liked the C# code style presented throughout ... Read More
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